Social Basics is built for busy business owners who want to stop winging it. It gives you a clear structure for what to post,
why you’re posting it, and how to turn attention into conversations (and sales) without sounding desperate.
What you’ll get
Clear fundamentals that work across Instagram, Facebook and LinkedIn — no fluff, no “guru” talk.
- How to tighten your message so people instantly understand what you do
- What to post when you’ve “run out” of ideas
- How to make posts lead somewhere (without hard-selling)
Why it works
Because consistency beats bursts of motivation. This gives you a structure you can stick to.
- Less overthinking
- More purposeful posting
- Better engagement that turns into DMs and enquiries
Who it’s for
Small and medium businesses who want results without hiring an agency or becoming a full-time creator.
- Trades and local services
- Retail and e-commerce
- Professional services
Who it’s not for
If you’re chasing “viral hacks”, bots, or shortcuts — this will annoy you (in a healthy way).
- No spam tactics
- No fake urgency
- No unrealistic promises
How to use it
Read it once, then keep it open as a reference. It’s designed to be reused, not admired.
- Pick a simple content rhythm you can actually maintain
- Use the frameworks to plan posts faster
- Apply the “next step” thinking to drive enquiries
Money-back guarantee
You’ve got 6 months. Read it, apply it, and if you see no improvement in growth, followers, interaction or sales,
you can request a refund — with proof you applied it and got nothing back.